Free PR? It’s possible, you just need to know where to look. Help A Reporter Out is a service that allows journalists to ask a question to a larger group of people in hopes of getting fresh and valuable content. In return the contributors get their name in the press.
HARO was initially launched as a Facebook group and in two months it quickly grew to a 1,200 user limit. Now it’s a social media company with over 100,000 members and 210 average daily queries by the journalists.
According to Peter Shankman, the founder, the reason for HARO’s success is “that it advertises with precision to a desirable demographic, an average of 75-80 percent of whom open each e-mail. ” (WIRED 2009)
So if you’re looking for some ideas for free advertising or just desperately want to get your name in print, try HARO at http://helpareporter.com.