Client: Schmerty’s Cookies

Gourmet Cookie Company trying to break through in a very competitive and demanding market with their delicious cookies.

Services Provided:

  • Corporate Image
  • Logo Design
  • Website Redesign
  • e-Commerce Solution Setup
  • Social Media Setup and Integration
  • Print Media Design
  • Ongoing Website Maintenance

Project Objective:
The client’s wish list at the start of the project included:

  • Complete rebranding
  • Updated and integrated eCommerce website
  • Ability to easily update and edit content
  • Integrated Social Media 

Identify problems:

We evaluated the existing brand for Schmerty’s Cookies. We surveyed the competition and proposed several alternative corporate image directions.  Some of the main issues we identified were:

  • Lack of connection between brand and product
  • Lack of customer appeal
  • Lack of brand consistency
  • Website lacked visual interest
  • No tracking. The client wasn’t even sure if anyone was visiting their site

Create Solutions:


We started by identifying the brand alternatives for the business focusing on their target market and business objectives. We worked with the client to understand the image they were trying to create and we helped them understand why their current image was not connecting with their target market. We produced an updated modern quirky design that would match their quirky corporate name, fit in with their Santa Monica retail location, and also appeal to their upscale clientele.

Once we identified a brand direction we carried the theme through their custom eCommerce website providing design elements for every aspect of the online user experience.

Print and other media

Like many businesses Schmerty’s not only needed a website redesign but an entire corporate image redesign. As a part of the project we provided the company with a corporate logo, business cards, business stationary.  We created print materials including product packaging, large format posters, in-store menu design and custom photography.


This business had a loyal customer base and a delicious product. They had a fantastic story and a perfect store location, yet they were struggling to get attention and grow the business in the gourmet-saturated Southern California market. The Start Company complete corporate image redesign, web site maintenance and specialty marketing materials gave this business a reinvigorated approach.

Since the launch of the re-brand the business has grown tremendously.

Share and Enjoy