Client: Animal Specialty and Emergency Center
ASEC is Los Angeles’ most prestigious Emergency and Specialty Vet clinic. With state of the art equipment and highly trained doctors they take care of beloved animals for the their clients.
The primary objective was to give the client a design which they could easily update themselves. The client also wanted an updated and refreshed look and feel for their website with a style that would appeal to their audience.
ASEC had a functional but very outdated looking website. They had to rely on the availability of their developer to create updates. In addition we noticed that although their website was getting good traffic, it had a very high abandonment rate. It seems that visitors weren’t taking the time to view any other additional information on the website.
We created a more visually appealing website based on a content management platform for easy edits. We reorganized the menus for better navigation and improved user experience. We also added social media links to encourage sharing and social interaction.
ASEC abandonment rate is decreasing while the overall number of visits to the website is increasing, as is the number of returning visitors. This means that we were successful in retaining a larger portion of the audience and we created a better overall engagement.
We continue to work with ASEC providing valuable advice to increase their visibility and overall online presence.