• JC Penny Logo Update

    Re-branding Lessons from JCPenny

    It may not be the prettiest logo out there, but JCPenny’s new re-branding campaign is based on their new message. It certainly ‘Americanizes’ the look in effort perhaps to appeal to the patriotic consumers who are becoming more and more painfully aware that our American brand is being made largely...

    Read More

  • 5 Reasons why your business may need rebranding

    Re-branding is a process by which a new corporate look is adopted for a business. It may include new business or product names and slogans as well as redesigned look of letterhead, logos, signs, packaging and other graphics. Our guide to rebranding gives five reasons why rebranding is necessary for many businesses. Does...

    Read More

Back to top