• Claiming Google Places Local Business Listing

    Local Business Listing optimization tips for Google Places Page

    If you own a business and have an address from which you operate that business, then you must include it in any of the dozens of Local Business Listing Directories. Google Places, which is part of Google Maps that offers FREE Local Business Listings, and if you haven’t done so yet, head over to Google Places and...

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  • JC Penny Logo Update

    Re-branding Lessons from JCPenny

    It may not be the prettiest logo out there, but JCPenny’s new re-branding campaign is based on their new message. It certainly ‘Americanizes’ the look in effort perhaps to appeal to the patriotic consumers who are becoming more and more painfully aware that our American brand is being made largely...

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  • What’s new in YouTube latest updates

    Youtube just recently came out with the biggest changes since their launch. It’s worth checking out.  The change or rather improvements were made in three areas: 1. A new home page YouTube has now made it easier to follow Channels.  When you log in, it will automatically show you the channels you’ve selected...

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  • Did You Know You Can Get Free PR

    Free PR? It’s possible, you just need to know where to look. Help A Reporter Out is a service that allows journalists to ask a question to a larger group of people in hopes of getting fresh and valuable content.

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  • When to use Paid Media in your marketing

    A video of a panel from the OMMA Social conference with some essential advice for brands trying to use social media in their marketing. The consensus of the panel is that although nothing beats the power of the viral engagement with the consumer, it doesn’t scale or retain that consumer without the paid media support.

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  • Importance of ‘brand’ for start-ups

    Many startup businesses have unique logos or names that they intend to use. Often the business owners have conceived of the ideas and name themselves and become emotionally attached to their designs without first figuring out whether their creations are effective for their target market.

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  • Is Social Media Important for my business

    If you don’t care about getting traffic to your site or promoting your company or your services or products… then NO… Social Media is not important for your business.

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  • 5 things your business website needs

    A website is an important business marketing tool – but is yours hitting the mark? Here are 5 basic rules for having and maintaining a good business website.

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  • Get noticed on the Internet

    Google Ad words is an excellent tool for getting noticed on the internet but the problem for many small businesses an effective ad campaign can easily cost several thousands of dollars per month. Cheap and free alternatives exist – read more inside.

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  • 5 Reasons why your business may need rebranding

    Re-branding is a process by which a new corporate look is adopted for a business. It may include new business or product names and slogans as well as redesigned look of letterhead, logos, signs, packaging and other graphics. Our guide to rebranding gives five reasons why rebranding is necessary for many businesses. Does...

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