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Not just web designs : Online business design

Landing Pages

02.16.10 Posted in Glossary by

Landing Pages – A Landing Page is the page that a user is directed to when that user clicks on an online advertisement. By directing users to a specific landing page, businesses can easily track the effectiveness of an online advertising campaign. Related Posts:No Related Posts


Key Words

02.16.10 Posted in Glossary by

Key Words – Key Words are any set of words that describe a topic. With reference to the internet Key Words are used in Meta Tags of websites to allow third party applications, like web browsers to identify the purpose and relevance of a web page. Related Posts:No Related Posts


Google AdWords

02.16.10 Posted in Glossary by

Google AdWords – Google AdWords is an internet advertising avenue including pay-per-click advertising, as well as site-targeted advertising. Adwords campaigns can be conducted on a local, national, or international basis. Related Posts:CPC Cost per clickPPC Pay Per ClickReturn on Sales (ROS)


E-Commerce

02.16.10 Posted in Glossary by

E-Commerce – Electronic commerce, or e-commerce, refers to any manner of buying and selling of products or services over the Internet. An e-commerce enabled website is a website that will allow visitors to place orders and submit payment. Related Posts:No Related Posts


Email Hosting

02.16.10 Posted in Glossary by

Email Host – An Email Hosting Service is an organization that provides e-mail servers for use by others. If you want to use a custom email address like boss@yourcompany.com you will either need to run your own email server or use an Email Hosting service. Related Posts:No Related Posts


Web Hosting

02.16.10 Posted in Glossary by

Web Hosting – A Web Host is an organization that will put your files on a computer server that is connected to the world wide web so that your files can be found by web users. If you do not operate your own web server, you need a Web Hosting Service in order for the [...]


Domain Name

02.16.10 Posted in Glossary by

Domain Name – A Domain Name is an address that is used to identify specific web servers, like addresses on the internet. For example, www.thestartcompany.com tells your web browser where to go to find the website for The Start Company. Related Posts:No Related Posts


Link Popularity

11.19.09 Posted in Business Resources, Glossary by

Link Popularity refers to the number of links from other website pages to your page that search engines were able to find. The more links that point to your page, the better your page will rank.


Return on Sales (ROS)

03.08.09 Posted in Glossary by

Return on sales a ratio derived by dividing the net pretax profits by total sales.  The ratio shows profits as a portion of the price of a product.  It is widely used to evaluate the operational efficiency of a company. Related Posts:Google AdWordsCPC Cost per clickPPC Pay Per Click


CPC Cost per click

02.25.09 Posted in Glossary by

Cost per click, or CPC, refers to the payment an Internet advertiser pays to a publisher when a user clicks on an internet ad that results in a visitor to the advertiser’s website. Related Posts:Google AdWordsPPC Pay Per ClickGet noticed on the InternetReturn on Sales (ROS)


PPC Pay Per Click

02.25.09 Posted in Glossary by

Pay per click, or PPC, is a method of advertising on the Internet where an advertiser is charged only if their posted advertisement is clicked by a user. The price per click that the advertiser pays varies considerably and can either be a fixed price or based on a bidding process based on the popularity of keywords. Related Posts:Google AdWordsCPC Cost per clickGet [...]


Top Level Domain (TLD)

02.16.09 Posted in Glossary by

Top Level Domain The suffix part of an internet domain name. For example .com, .net and .org. Related Posts:No Related Posts


Intellectual Property

03.14.08 Posted in Glossary by

Intellectual Property (IP) refers to inventions or creations of the mind which may be creative expressions, brand names, know-how, formulas, recepies, designs, software, literary works and more.  Intellectual Property can be protected through the use of trade names, trademarks, patents and copyrights, as well as though the use of nondisclosure agreements and other tools to designate ownership [...]


Mission Statement

03.14.08 Posted in Glossary by

A  mission statement is a statement of the primary purpose of a company or organization.  Unlike business strategies which may change, a mission statement reflectes the core principals of a business and the goals or vision to be accomplished. Related Posts:No Related Posts


Market Segment

03.14.08 Posted in Glossary by

A market segment is a portion of a large market that shares identifiable characteristics typically behavioral, demographic, lifestyle, or geographic similarities.  Market segmentation is used to create marketing programs to closely target the expectations, wants or needs of specific groups of consumers. Related Posts:No Related Posts


Corporate Identity

03.14.08 Posted in Glossary by

The corporate identiy or corporate image are the elements of the business that define the business in the marketplace.  Name, logo, color scheme, and are primary elements that get carried through all aspects of a corporate identity including business cards and stationary, signage, and advertising. Related Posts:No Related Posts


Business Identity

03.14.08 Posted in Glossary by

The combination of colors, formats, names and designs a company uses to visually communicate and identify the business.  A business identity may include a number of trademarks or brand identifiers and almost always includes names and logos but also is found in the design of the place of business, uniforms and atmosphere of the business. [...]