check your websiteDoes your website pass? Here are 5 basic rules for having and maintaining a good business website.

#1 Good Fresh Content

Original content is the key.  Provide your opinion or take on the subject and where appropriate give credit to the originator of the idea.  Original content not only makes it interesting for the readers but you may get a better ranking on search engines since you won’t be categorized as a duplicative site.

Keep your pages current. Make certain that the info you’re providing is not out of date, otherwise you won’t get repeat visits, plus the search engine robots will have something new to look for.

Make sure also the site is spell checked and proofread. Your site may instantly loose credibility if visitors find obvious spelling and grammatical mistakes.

#2 SEO optimized graphics

Do you have pictures on your site? You probably do.  Make sure each picture has an alt description.  The search engine robots can’t understand what a picture “shows” unless it has a written description.  So having a description or key words associated with each picture will help your ranking as well as searchability.

Here is an example of what this might look like in your html code.
<img src=”../images/my-picture.jpg” width=”222″ height=”176″ alt=”some great key words or description goes here” />

#3 Your site stats

How do you know which of your pages are most popular? How many visitors do you get each day, each month, etc? Where are they coming from? Are you ads working?

The answer to all those questions lies with your website analytics.  Most likely your website host provider gives you some stats about your website. Some are better than others it just depends on your provider. However the most popular website analytics out there is offered by none other than the internet giant Google.

Google Analytics is quite flexible, you can track your whole site or just parts of it and best of all it’s FREE!  Depending on how big your site is (i.e. how many unique pages you have) the initial integration of Google Analytics can be a bit cumbersome but it’s worth the time.

If for some reason you don’t like Google Analytics here are some other alternatives:
Site Meter
Stat Counter
Crazy Egg (not free but they offer a really cool heat map of your site)

#4 site map

A site map as the term suggests, is a visual representation of the architectural structure of your site.  It’s a tool you can use to help your visitors navigate through the site, but more importantly, it’s a way for search engines to gather information about your site.  This in turn helps with your page ranking.

Search robots look for xml files in your root directory.  Don’t have one yet? You can try to create your own or use free tools available online like this one from XML Sitemaps.

#5  site submitted to search engines

How do search engines know your website is out there? Well, you can wait until they find you OR tell them you’re there! Submitting your website to all major search engines is as important as remembering to unlock the doors to your store so the customers can walk in.

The process of submitting to the search indexes should be done manually.  The auto-submission places are great but they don’t submit your site to the major search engines.  To ensure proper submission it has to be done manually.  An important field to think about during the submission will be the site description, so take the time to nail down what your site is about.

There are obviously many other aspects to building and running a great business website, but these in our opinion are the most fundamental.

Do you need help with optimizing your website? Contact us today for free consultation and your site review.

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