The combination of colors, formats, names and designs a company uses to visually communicate and identify the business.  A business identity may include a number of trademarks or brand identifiers and almost always includes names and logos but also is found in the design of the place of business, uniforms and atmosphere of the business.

The corporate identiy or corporate image are the elements of the business that define the business in the marketplace.  Name, logo, color scheme, and are primary elements that get carried through all aspects of a corporate identity including business cards and stationary, signage, and advertising.

Domain Name – A Domain Name is an address that is used to identify specific web servers, like addresses on the internet. For example, www.thestartcompany.com tells your web browser where to go to find the website for The Start Company.