Search Engine Optimization (SEO) Services

At The Start Company, Las Vegas and Henderson’s most business-oriented web design company we understand that businesses need to see a return on their marketing investment. A website that is invisible to the world won’t do you any good. We know how to design a website that matches your business and will get you found.

What is SEO?

In short, Search Engine Optimization or SEO, is a process by which you optimize your website for better organic search results. It is a way to improve your website performance, search-ability and ranking.

There are two main ways to optimize.  On-page search engine optimization and  off-page search engine optimization.

On-page optimization refers to optimizing the website itself.  We look at things like the structure of your website, having proper metatags descriptions, the right keywords, and the right content. We work to make sure the search engines as well as your customers can easily navigate your website.

Off-page optimization has to do with things that occur outside of your website. The most critical aspect of proper off-page search marketing and search engine optimization effort is link-building. Search engines use the number of links pointing to your site and their authority level to determine how important your website and whether it should be served high or low on the results page.

Other factors contributing to off-page optimization are inclusion in search directories, press releases, local listings, Google Maps setup, as well as Social Media and others.

Benefits of SEO for Businesses?

When you follow the proven Search Engine Optimization techniques as part of your online presence and marketing strategy on your website, on average you can outperform about 85% of your competitors.  This is because there are still a lot of businesses that do not either understand the benefits and impact SEO can have on their business, or they do not give it credence. In either case the power of SEO is undeniable.

Consider this:

  • 98% of consumers start by searching online.

  • 92% of shoppers have more confidence in info acquired online than from any other source (Wall Street Journal, January 2009)

  • Almost 1.5 Billion people search for info on products or services EACH DAY!

However, if your website isn’t optimized for the keywords and key phrases these consumers and shoppers are searching for then they will not find your business website.  So, does it really make sense to put off optimizing your site and doing that the right way?

SEO isn’t hard, however it is time consuming, so unless your business has someone who is not only knowledgeable about SEO and can develop strategies, but also has the time to devote to this task, then you might be better off hiring a professional to help.

What businesses should look out for when engaging in SEO practice.

Businesses should be wary and careful of companies over-promising on what they can deliver. The old adage “when something seems too good to be true probably is” certainly applies to overpromised SEO results. SEO is a process and takes significant amount of diligent work. If someone is promising you that they can get you 10,000 link at a crazy low price in no time at all, you have to wonder what the quality of those links will be and whether they will help or hurt your business in the long run.

The industry term we use is White hat techniques vs Gray or Black Hat techniques.  As the name suggests, White hat techniques are most ethical form of optimization. The results will be long lived high quality based on sound fundamentals.  The Gray and Black hat techniques are not.

Search Engines not only can detect if the site used a white-hat techniques or not and they not only frown upon it but will penalize the website by either dropping them from ranking or even altogether from their listings.

The Start Company Search Engine Optimization (SEO) Services include:

  • Business specific keyword research
  • Keyword and key-phrase ranking evaluation
  • Meta Tag review, update and keyword specific optimization
  • Image Tag (Alt), and Image Name analysis and recommendations
  • Evaluation of headings (H1 and H2)
  • Title Tag evaluation
  • Internal Linking structure review and optimization
  • Content Optimization
  • Existing Website analysis
  • Set-up of Google and Bing Webmaster Tools for tracking and review purposes
  • Website validation evaluation and correction
  • Competitor analysis
  • Back-Link strategy and management
  • Local listing setup, management and optimization (Local SEO)
  • Analytics reporting setup, review and management

 

Case Studies

Here are some of our recent case studies that involved SEO services, please feel free to review

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