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You know the competition is getting fierce when Facebook is trying to mimic Pinterest with it’s newest “Collections” feature.  The company is rolling out this newest addition to help brands and e-commerce sites share images of their products and push them out to Facebook users.  The users can then click through to make a purchase.

Currently the buying part does not yet take place on Facebook, it is passed through to the company websites, but I’m sure Facebook will soon figure out how to integrate the buying process and perhaps even take a cut.

FB “Collections” only available to select brands

Facebook is currently trying this feature on a small group of well known brands, such as Pottery Barn, Victoria Secret, Wayfair, Michael Kors, Neiman Marcus, Smith Optics and Fab.com, but they promise to roll it out to all U.S.Facebook members. 

Some may argue that Facebook is copying Pinterest, however when you consider that over 90% of all adults in America are on Facebook and spend 1 of every 8 minutes on Facebook, it makes sense to bring the products to where the customers are.

Your turn

What do you think? When it rolls out do you think you would use this feature for your company? Do you think it will benefit companies? Tells us what you think below.


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