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Google AdWords

02.16.10 Posted in Glossary by

Google AdWords – Google AdWords is an internet advertising avenue including pay-per-click advertising, as well as site-targeted advertising. Adwords campaigns can be conducted on a local, national, or international basis. Related Posts:CPC Cost per clickPPC Pay Per ClickReturn on Sales (ROS)

Return on Sales (ROS)

03.08.09 Posted in Glossary by

Return on sales a ratio derived by dividing the net pretax profits by total sales.  The ratio shows profits as a portion of the price of a product.  It is widely used to evaluate the operational efficiency of a company. Related Posts:Google AdWordsCPC Cost per clickPPC Pay Per Click

CPC Cost per click

02.25.09 Posted in Glossary by

Cost per click, or CPC, refers to the payment an Internet advertiser pays to a publisher when a user clicks on an internet ad that results in a visitor to the advertiser’s website. Related Posts:Google AdWordsPPC Pay Per ClickGet noticed on the InternetReturn on Sales (ROS)

PPC Pay Per Click

02.25.09 Posted in Glossary by

Pay per click, or PPC, is a method of advertising on the Internet where an advertiser is charged only if their posted advertisement is clicked by a user. The price per click that the advertiser pays varies considerably and can either be a fixed price or based on a bidding process based on the popularity of keywords. Related Posts:Google AdWordsCPC Cost per clickGet [...]

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